We have a very clear mission:
 
“To be a none-negotiable part of our clients’ lives.....through the constant and never-ending pursuit of excellence, in everything we do”.
 
Every member of the innovate team, is firmly committed to this mission of serving and caring for each and every client we work with. And always striving to “be more”, so that we can continuously deliver 5-star service.

Chris Lupton
Founder, HEad Coach

Chris is the founder of the company and began as a 1-1 Personal Trainer back in 2011.

After taking the decisions to transition to group training in 2012, he’s worked hard to weave the best bits of PT (accountability and coaching) with the best bits of group training (structured fitness and camaraderie) to create a program and approach to fitness & wellbeing, that combines a focus on results, with a 5-star level of service and client experience.

Chris has a keen interest in motivation & behavioural change psychology, as well as posture and how the human body moves.

Zoe Sewell
Fitness & Accountability Coach ​

Zoe was one of the first clients in the group program, back in 2012. She soon joined the team, helping out with administration, before deciding that she wanted to leave her career as a School Teacher behind her, and get qualified to be a Fitness Coach, and help others enjoy the fantastic Transformational results that she’d experienced firsthand.

Zoe also runs two of her own classes - one for Teenage girls aged 13-17, and one for Families - both of which enhance the innovate ethos of making fitness inclusive and accessible to all.
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Zoe loves all aspects of working with clients, and specialises in accountability - keeping clients focused and on track, week after week after week.

Gemma Crabtree
Fitness Coach 

Gemma has a Masters degree in podiatry. She actually LOVES feet! She joined the team as a Fitness Coach in 2015, and leads by example with an insane work ethic. She never asks anyone to do anything she wouldn’t do herself, and is always praising and encouraging clients.
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Gemma loves the Coaching and support side of the role, as much as the fitness side, and can often be seen in our online support forums, creating discussions and posting about having a positive mindset.

Pamela Lupton
​Fitness Coach ​

Pamela joined the team in 2018, having previously worked as a midwife!

Her own story and journey of Transformation (physically as well as mentally) has been incredible (around 5 stone since she gave birth - check out the pic in our library of Transformations) and brings a massive smile, and buckets of enthusiasm to the team.
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She’s got a keen interest in Nutrition and food/cooking in general, and is also aiming to do her Yoga qualifications next to add to her repertoire.

Kate Walmsley
Client Support Specialist

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